Leadership team

Oversees EDC®’s strategy and operations

As EDC®’s President and CEO, Diana blends strategy, innovation, and just the right amount of tech obsession to lead EDC® with a clear vision: create tech that simplifies business.

With over two decades of business leadership experience in the tech and software industries, Diana has shaped EDC® into not just a technology & software provider, but into a true partner for business success. Under her leadership, EDC® has expanded its AI capabilities with EDC®’s own MERCED™ AI, strengthened and acquired industry partnerships, expanded into new vertical markets, and more.

Diana keeps EDC® and its clients ahead of the curve by ensuring EDC®’s solutions aren’t just powerful, but practical.

When not shaping the future of tech & software, you can find Diana involved in local community initiatives, fostering partnerships, traveling with family, or brainstorming the next big idea – all while enjoying a warm cup of coffee.

Leads EDC®’s R&D efforts, focusing on next-gen tech & innovation

As EDC®’s resident tech mastermind, Richard is the brains behind our research and development, continuously pushing the boundaries of what’s possible. With a lifelong career in tech and software development, Richard’s well-known for turning futuristic ideas into real-world solutions.

Whether it’s refining and growing EDC®’s MERCED™ AI capabilities, researching and designing our next generation solutions, or finding new ways to simplify complex systems, Richard ensures EDC®’s tech toolkit is always ahead of the curve.

When he’s isn’t plotting to take over the world with his big dreams, 3D printer, and MERCED™ AI tech, you might find him building a robot bartender, tending to his custom-built barn, or riding his motorcycle.

Leads the development of EDC®’s cutting-edge software solutions

As one of EDC®’s earliest team members, Gerardo has been instrumental in building the foundation of our technology and shaping the future of our software. With decades of experience in software development, he ensures that EDC®’s solutions remain powerful, scalable, and intuitive—designed to help businesses work smarter, not harder. From streamlining operations to integrating EDC®’s MERCED™ AI, Gerardo’s always looking to the future.

For our customers, this means reliable, future-proof technology that evolves with their business. Gerardo is a true collaborator and a steadfast advocate for our customers. Whether you need seamless automation, real-time data access, or industry-specific tools to make your job easier, Gerardo’s dedicated to building software that works for you.

When he’s not helping create our reliable & innovative software solutions, you can find Gerardo enjoying outings with his family, including his dog Bono, who likes to make appearances on Zoom calls.

Develops & leads EDC®’s customer experience & engagement initiatives, delivering long-term partnership success

With a laser focus on every facet of customer engagement and an unwavering commitment to delivering excellence for all of EDC®’s customers, Sandra Clary leads internally and externally to ensure that every step of the customer journey, every interaction with EDC®, every opportunity to demonstrate our empathy and expertise demonstrate the core culture at EDC®: doing the right thing, taking care of customers, and taking care of one another as we do that.

Sandra’s commitment to excellence and her genuine care and advocacy for customers has been evident throughout her career, and when paired with her relationship-driven understanding of customer and industry needs, as well as her attention to detail and ability to think ahead in building a culture and execution that brings about the best for our customers, she inspires and leads by example.

When she’s not connecting with customers and leading EDC®’s Customer Experience initiatives, Sandra can be found indulging in cuisine of all types, listening to music the “old-school” way, and serving as EDC®’s unofficial verbiage consultant – because why settle for “purple” when you can have “aubergine?”

Leads EDC®’s global sales initiatives, fostering relationships that expand our reach and impact

As Vice President of Global Sales, Kimmo Piironen leads EDC®’s worldwide sales strategy with a focus on strengthening customer relationships and driving meaningful, sustainable growth. With over 30 years of experience in sales leadership, Kimmo brings a proven ability to align business goals with customer success, ensuring that every partnership reflects EDC®’s values of trust, innovation, and collaboration.

Known for his approachable leadership style and results-driven mindset, Kimmo is passionate about helping customers reach their goals while supporting the continued growth of the EDC® team.

When he’s not leading global sales efforts, Kimmo enjoys spending time outdoors, keeping up with the latest in tech, and mastering new skiing tricks.

Shapes EDC®’s branding and user experiences within our software solutions

Rodrigo is the creative force behind EDC®’s branding, crafting designs and experiences that don’t just look great, but that work seamlessly for our customers. He ensures that every touchpoint is clear, engaging, and built with the user in mind. His expertise in blending design and functionality helps businesses get the most out of our technology.

This translates into software that feels natural, intuitive, and seamlessly integrated. Rodrigo, who’s been with EDC® for over 18 years, focuses on ensuring that every interaction with our tech is both functional and visually engaging.

When he’s not using his creative vision to shape the look and feel of EDC®, he’s planning his next trip abroad, riding his bike, being the preferred dog-sitter for his circle of friends, or catching up on the latest streaming TV shows & movies.